Optimize images elements
The Solution: Cloudinary can automatically detect what browser a site visitor is using, and then serve the images on that web page in a format that's optimal for that browser - all in real-time. You can see how browser compatibility issues complicate our goal to serve images that load fast. In addition, formats like JPEG XR are only supported by Microsoft's Internet Explorer and Edge browsers. If all of your website images were WebP images, visitors coming to your website using one of these other browsers would see blank spaces where the images were supposed to be. It loads extremely fast, but is not supported by all browsers.įor example, it's not compatible with Safari, iOS Safari, BlackBerry Browser, or IE Mobile. The Browser Compatability Problem - Solved WebP, JPEG 2000, and JPEG XR are examples of next-gen formats. The display size of the image doesn't change. Next-gen formats compress images down to a smaller file size while preserving visual quality. The test flags images that don't use next-gen formats.) When testing a website using Google Page Speed Insights, the results will often warn "Serve images in next-gen formats." (For example, see this Google Page Speed test for. Image formats like JPEG and PNG are common but their file sizes are often not economical. The two tactics we'll be using relate to image format and image quality. Get Started NowĬlick here to skip the background information and jump right into optimizing your images. In this article, I'll be sharing a technique for optimizing your images that presents the highest opportunity to most users: it requires low effort, little technical knowledge, and typically results in high impact on load times. All strive to achieve a balance between maximum image quality and miminal file size. Some approaches require advanced coding or image knowledge. There are many ways to optimize online images. In addition to boosting your web page load times, optimizing your images can reduce your bandwidth costs. Speed, performance, and SEO is where key competitive gains can be had. As a page's site loading speed goes from 1 second to 6 seconds the likelihood that the visitor trying to access the page will abandon it, goes up by 106%.A 1-second delay in page load time can decrease conversions by 7% or more.Sluggish pages or delayed interaction may be interpreted by the user as a poor experience. Research by Google and other firms has shown that website page load times directly impact revenue, engagement, conversions, and time spent on sites. Basic knowledge of working with files and folders. Skills required: Basic computer literacy.
#OPTIMIZE IMAGES ELEMENTS HOW TO#
In this article, you'll learn how to set up Cloudinary and use it for your own website. Optimizing your images is an important first step to improving your site's speed and performance.Ĭloudinary automatically optimizes your images for you, serving the best image format and right quality to each individual user based on their browser, device type, and screen size. When it comes to slow website loading speeds, images are usually the biggest culprit.